3am, and I was sitting with the fact that I own 60+ domains, ~30 LLCs, and a dozen websites.
Combined revenue: zero.
That number was wrong.
My daughter came to the office with me last week, and I handed her a legal pad to keep her busy. Ten minutes later it was full of ideas — one page, no entities.
I'm honestly not sure which of us is doing it right.
Here's what I've been sitting with:
Buying a domain and forming an LLC feels like starting a company. Sixty dollars, a few minutes, and you get a similar hit you get from actually building something. That's real, and it's worth watching for.
But when I looked closer, I realized I'd counted wrong. The businesses that actually run — distribution, residential & commercial services, sanitation, advisory — weren't in that number.
So I re-sorted the whole list with one question:
Is there a named human who has committed to this besides me?
Not interested. Not excited. Committed.
The list got short fast. And what was left wasn't a graveyard, it was a plan. A pharmacy practice with a PharmD to run it. A pension solution built with a lawyer who has spent a career in it. A real estate thesis a developer with 45 million square feet agreed to sit down and test.
More I am not ready to name yet.
Some went in a folder marked later. Later is a real place.
I spent over a decade on a few ideas before they worked, so I know what staying looks like. I also know the version of me that only holds one idea at a time doesn't exist.
So the goal isn't fewer ideas. It's honest labels. And proper attention.
Options in one pile. Commitments in the other. Then be relentless about the second pile — and stop apologizing for the first.
She doesn't sort yet. She just fills the page.
If you have a folder of ideas you swear you're getting to, which pile is it actually in?